Description
The Landlord Exit Plan
Your Practical Guide to Reducing Landlord Responsibilities and Exploring Real Estate Income Through REITs
You can still use “Tenants, Toilets, Turnovers, and Court Dates” in advertising. It captures the frustration, while the subtitle explains what the product actually teaches.
Position the product primarily for existing landlords who want fewer responsibilities, with beginning investors as a secondary audience. Trying to speak equally to both could weaken the message.
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